As a makeup addict, sometimes we often buy many products that I don’t necessarily need purely because of how adorable the packaging is. With the recent release of the multiple special edition collaborations from different Korean makeup brands, our wallet will be a lot skinnier than before.
Check out the super cute collaborations down below!
Themed Makeup collaborations are widely used by beauty companies worldwide to make us fall in love hopelessly with their products (packaging). Targeting at our weak spot for everything cute and fanciful, their weapons include our favorite characters from childhood memories, to current messaging app and movies. The majority of them were launched exclusively in South Korea, causing worldwide jealousy and a shortage of stocks. If they were to arrive in Europe, there will most likely be a queue!